Genre : Business & Economics
Publisher : HarperCollins Leadership
ISBN_10 : 9781400203802
Copyright Year : 2020-03-17
File Format : All Formats
File Download : 208
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Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant "My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital "A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder "Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

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Genre : Business & Economics
Publisher : Taylor & Francis
ISBN_10 : 9781136432866
Copyright Year : 2007-06-07
File Format : All Formats
File Download : 256
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Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

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Genre : Business & Economics
Publisher : Routledge
ISBN_10 : 9780750647717
Copyright Year : 2002
File Format : All Formats
File Download : 256
Price : FREE


E-BOOK EXCERPT

Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. complete coverage of the subject of marketing user-friendly page layout case studies of marketing success stories and failures

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Genre : Business & Economics
Publisher : Broadway Books
ISBN_10 : 9780307874559
Copyright Year : 2010-04-21
File Format : All Formats
File Download : 304
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Successfully start your own profitable business Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition addresses legal concerns and special issues unique to internet-based businesses. Detailed writing instructions, overviews of the funding process, and explanations of why certain arguments are crucial make this guide invaluable to both novices and experienced entrepreneurs. Important topics include: • your business’s mission and strategy • the written plan and the role of presentations • the target audience principle • making financial projections • how to make and present a marketing plan • special considerations for service businesses • contingencies–what you’ll do if things go wrong • legal and ownership issues • dot-com businesses • a self-test to see if you’re cut out to be an entrepreneur Look for these Made Simple Books: Accounting Made Simple Arithmetic Made Simple Astronomy Made Simple Biology Made Simple Bookkeeping Made Simple Business Letters Made Simple Chemistry Made Simple Computer Science Made Simple Earth Science Made Simple English Made Simple French Made Simple German Made Simple Inglés Hecho Fácil Investing Made Simple Italian Made Simple Keyboarding Made Simple Latin Made Simple Learning English Made Simple Mathematics Made Simple Philosophy Made Simple Physics Made Simple Psychology Made Simple Sign Language Made Simple Spanish Made Simple Spelling Made Simple Statistics Made Simple Your Small Business Made Simple

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Genre : Business & Economics
Publisher :
ISBN_10 : 1989025013
Copyright Year : 2018-05-05
File Format : All Formats
File Download : 228
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"To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth"--

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

Genre : Business & Economics
Publisher : HarperCollins Leadership
ISBN_10 : 9781400203802
Copyright Year : 2020-03-17
File Format : All Formats
File Download : 208
Price : FREE


E-BOOK EXCERPT

Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant "My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital "A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder "Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

Genre : Business & Economics
Publisher : Pearson Education
ISBN_10 : 9780132693134
Copyright Year : 2011-01-18
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File Download : 15
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Get the benefits of strategic planning without the hassle and complexity! Lori Williams offers today’s simplest, most practical guide to strategic planning: 10 easy steps that anyone can use, even small businesses and startups! With Williams’s simplified, action-oriented approach, you’ll be getting results while others are still struggling to get started!

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Genre : Marketing
Publisher :
ISBN_10 : NWU:35556022091060
Copyright Year : 1992
File Format : All Formats
File Download : 310
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Genre :
Publisher : Createspace Independent Publishing Platform
ISBN_10 : 1519712952
Copyright Year : 2015-12-05
File Format : All Formats
File Download : 50
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Do you want to create a better marketing plan for your business which will ultimately result in better marketing and more customers for your business? If you do, then this book is for you. This book is written with entrepreneurs and small business owners in mind. If you are an entrepreneur or a small business owner, creating a marketing plan is very important because the better prepared you are, the better your marketing campaigns will do. In this book you get a marketing plan template and two examples of marketing plans. You also get practical advice on how to plan and fill out every section of a marketing plan document. Go ahead and get this book, and let's help you create better marketing plans which will improve your company's overall marketing success. For what kind of businesses can you create a marketing plan using this book? With the strategies in this marketing book, you can create a business plan for a restaurant or diner, coffee shop, barbershop, nightclub, local event, business selling t-shirts, most kinds of stores ranging from boutiques to grocery stores to jewelry shops, animal care or grooming, lawn care or landscaping businesses, moving businesses, gym, frozen yogurt or ice cream shop, a deli, liquor store or a sandwich shop, a beauty salon or a hair salon, a spa, a daycare business, a hardware store, commercial cleaning or residential cleaning, car wash, general contractor business, dog walking or pet sitting, martial arts studio, or a dance studio. Here is a list of potential online businesses for which you can create a marketing plan using this marketing plan book: blogging, affiliate marketing, e-learning, create a channel on YouTube, become an author and sell books on Amazon and the Kindle, or become a freelancer or a local concierge. Also recently added in the last update of this book is a marketing plan sample since many people commented that they wanted a marketing plan example. Although for my taste as an entrepreneur, I rather give you lots of practical planning strategies and theory that you can use in the real world instead of having a marketing plan template or workbook to write your marketing plan from. After all, a marketing plan is just a document. But to make your business a success, you will have to do it in the real world. So when you try to figure out how to create a business plan, don't just focus on the marketing plan document. Instead, focus on a plan for the real world with actionable and effective strategies.

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Genre : Business & Economics
Publisher : Greenleaf Book Group
ISBN_10 : 9780999069318
Copyright Year : 2017-10-24
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File Download : 248
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This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. ​The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release