📒 Principles Of Marketing by Philip Kotler

Genre : Lehrbuch - Marketing
Publisher : Pearson Education
ISBN_10 : 0273711563
Copyright Year : 2008
File Format : All Formats
File Download : 1020
Price : FREE


E-BOOK EXCERPT

With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

📒 Principles Of Marketing by Gary M. Armstrong

Genre : Customer relations
Publisher :
ISBN_10 : 1486002692
Copyright Year : 2014-10-01
File Format : All Formats
File Download :
Price : FREE


E-BOOK EXCERPT

Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is about creating customer value and building profitable customer relationships. With even more new Australian and international case studies, engaging real-world examples and up-to-date information, Principles of Marketing shows students how customer value-creating and capturing it-drives every effective marketing strategy. The 6th edition is a thorough revision, reflecting the latest trends in marketing, including new coverage of social media, mobile and other digital technologies. In addition, it covers the rapidly changing nature of customer relationships with both companies and brands, and the tools marketers use to create deeper consumer involvement.

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

📒 Principles Of Marketing by John F. Tanner, Jr.

Genre :
Publisher : Ingram
ISBN_10 : 193612629X
Copyright Year :
File Format : All Formats
File Download :
Price : FREE


E-BOOK EXCERPT

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

📒 Principles Of Marketing by Philip Kotler

Genre : Marketing
Publisher : Pearson Education
ISBN_10 : 0137006691
Copyright Year : 2010
File Format : All Formats
File Download : 637
Price : FREE


E-BOOK EXCERPT

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

Genre : Electronic books
Publisher :
ISBN_10 : OCLC:858351413
Copyright Year : 2013
File Format : All Formats
File Download : 542
Price : FREE


E-BOOK EXCERPT

"Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service-dominant logic, Sustainability, Ethics and social responsibility, Global coverage and Metrics."--BC Campus website.

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

📒 Principles Of Marketing by John F. Tanner

Genre : Marketing
Publisher : Ingram
ISBN_10 : 0982361823
Copyright Year : 2011*
File Format : All Formats
File Download : 334
Price : FREE


E-BOOK EXCERPT

"Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service-dominant logic, Sustainability, Ethics and social responsibility, Global coverage and Metrics."--BC Campus website.

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

📒 Principles Of Marketing by Ayantunji Gbadamosi

Genre : Business & Economics
Publisher : Macmillan International Higher Education
ISBN_10 : 9781137243317
Copyright Year : 2013-11-15
File Format : All Formats
File Download : 428
Price : FREE


E-BOOK EXCERPT

Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, staff representation, product benefits, and technological characteristics – and benchmark this against competitors' market offerings and prices. In Principles of Marketing each part of the marketing process is explored from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Key Features: * Adopts a value-based approach throughout * Presents the fundamentals of marketing in a clear and concise manner * Fully developed pedagogy to aid student learning * Real-life international case studies show marketing in action * Dedicated chapter on social media and Internet marketing * ESL feature helps international students get to grips with complex vocabulary Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

📒 Principles Of Marketing by Cristina Calvo Porral, John L. Stanton

Genre : Business & Economics
Publisher : ESIC
ISBN_10 : 9788417129453
Copyright Year : 2018-01-19
File Format : All Formats
File Download : 312
Price : FREE


E-BOOK EXCERPT

Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

Genre : Business & Economics
Publisher : Pearson Higher Ed
ISBN_10 : 9781292220239
Copyright Year : 2017-07-17
File Format : All Formats
File Download : 736
Price : FREE


E-BOOK EXCERPT

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release

📒 Principles Of Marketing by Phil T. Kotler

Genre : Business & Economics
Publisher : Pearson Higher Ed
ISBN_10 : 9781292269603
Copyright Year : 2019-11-14
File Format : All Formats
File Download : 720
Price : FREE


E-BOOK EXCERPT

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

#1Bestseller in [pdf] [tuebl] [kindle] [epub] [mobi] [audiobook], #1 e-Book New Release