📒 Pre Suasion by Robert Cialdini

Genre : Business & Economics
Publisher : Simon and Schuster
ISBN_10 : 9781501109812
Copyright Year : 2016-09-06
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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

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📒 Pre Suasion by Robert Cialdini

Genre : Business & Economics
Publisher : Simon and Schuster
ISBN_10 : 9781501109799
Copyright Year : 2016-09-06
File Format : All Formats
File Download : 432
Price : FREE


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Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

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📒 Pre Suasion by Robert Cialdini

Genre : Business & Economics
Publisher : Random House
ISBN_10 : 9781473519343
Copyright Year : 2016-09-08
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File Download : 432
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When it comes to persuasion, success can begin before you say a word. ‘An instant classic.’ Forbes ‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take ‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick NEW YORK TIMES BESTSELLER In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. ‘Mind-blowing.’ Management Today ‘Accessible and intellectually rigorous.’ Books of the Year, The Times ‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back

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📒 Summary Pre Suasion by Billionaire Publishing

Genre :
Publisher : Createspace Independent Publishing Platform
ISBN_10 : 1542708842
Copyright Year : 2017-01-24
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Pre-suasion by Robert B. Cialdini - Book Summary - (With Bonus) Get the kindle version for Free when you purchase the paperback version Today! Are you struggling to make sales? Are you failing at your pitches? If then, you're probably not doing the Pre-Suasion right. Robert Cialdini is the New York Times best-selling author of Influence, and now he is back with Pre Suasion, which is an insightful, timeless read that has already garnered many positive reviews. Pre-Suasion will prepare you on how to be an excellent persuader that can make your targeted audience go "YES." It is the key moment before the actual message is being delivered that prepares people to be receptive to the message. And that crucial moment, the small window of time is known as Pre-Suasion. This book is not just about what you do before delivering the message, which is equally, if not more important than persuasion itself. It's also about recognizing that opportunity before the actual message and seizing it. As Robert Cialdini says, altering a listener's belief is not necessary, but redirecting the audience's focus of attention before a relevant action is. Be prepared to be mind-blown by the lessons of this book. P.S. If you truly wish to gain Life Changing Persuasion Skills, this book is definitely the perfect book for you. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Have this Book Delivered to Your Doorstep Right Away!!

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Genre : Study Aids
Publisher : Instaread
ISBN_10 : 9781683785378
Copyright Year : 2016-10-13
File Format : All Formats
File Download : 43
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Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread Preview: Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. There are particular moments when a persuasive argument has the most power. The best time to present the argument is when the audience has already been primed to consider a particular object or trait. The focus of attention will always seem more important and more likely to be a cause of other things. In the right contexts and messages, attention can be attracted through the use of sexual or threatening stimuli. Sexual cues augment messages that appeal to the viewer’s desire to stand out and be unique. Threatening cues strengthen messages about fitting in and feeling safe. Once attention is secured, it must be retained either by… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Robert Cialdini’s Pre-suasion by Instaread · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

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📒 The Persuasion Code by Christophe Morin

Genre : Business & Economics
Publisher : John Wiley & Sons
ISBN_10 : 9781119440758
Copyright Year : 2018-09-11
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File Download : 352
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The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

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📒 Yes by Noah J. Goldstein

Genre : Business & Economics
Publisher : Simon and Schuster
ISBN_10 : 1416571124
Copyright Year : 2008-09-03
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File Download : 288
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Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

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📒 Win Bigly by Scott Adams

Genre : Psychology
Publisher : Penguin
ISBN_10 : 9780735219724
Copyright Year : 2017-10-31
File Format : All Formats
File Download : 304
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"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book." Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact. The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance: · If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority. · Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it. · Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level. Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

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