its not how good you are its how good you want to be

Genre : Self-Help
Publisher : Phaidon Press
ISBN_10 : 0714843377
Copyright Year : 2003-06-01
File Format : PDF, EPUB
File Download : 128
Price : FREE

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DESCRIPTION : " It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Genre : Decision making
Publisher :
ISBN_10 : 0141025719
Copyright Year : 2006
File Format : PDF, EPUB
File Download : 143
Price : FREE

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DESCRIPTION : Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This book looks at life the wrong way, in a bid to explain the benefits of making wrong decisions.

📒Advertising Creative by Tom Altstiel

Genre : Language Arts & Disciplines
Publisher : SAGE Publications
ISBN_10 : 9781506386973
Copyright Year : 2018-12-15
File Format : PDF, EPUB
File Download : 488
Price : FREE

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DESCRIPTION : Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

Genre : Business & Economics
Publisher : SRA Books
ISBN_10 : 9781909116993
Copyright Year : 2017-09-18
File Format : PDF, EPUB
File Download : 96
Price : FREE

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DESCRIPTION : The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

Genre : Business & Economics
Publisher : Diane Shawe
ISBN_10 :
Copyright Year :
File Format : PDF, EPUB
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DESCRIPTION : The first ebook to advise you on 'What they don't tell you about Getting started in the hair extension business' by Diane Shawe. Whether you are a beginner, been in business for a few years or want to explore how you can increase your annual turnover, this is an book designed to help you prepare yourself. A book for students, mobile hairdressers, professional hairdressers, beauticians, any one considering starting up in the hair business, hair consultants and specialist technicians. Useful for schools and colleges, private training schools and anyone currently running a hair and beauty business. Also Author of 'How Hair Extensions are Sourced, Treated and Graded'

Genre : Business & Economics
Publisher : John Wiley & Sons
ISBN_10 : 0470877529
Copyright Year : 2010-06-15
File Format : PDF, EPUB
File Download : 208
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DESCRIPTION : It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as: How and why professional service brands become homogenized Why standing for everything is the same as standing for nothing Why there’s no such thing as full service Deep and narrow as a strategic imperative Why it’s better to be a profit leader than a market leader Differentiation and price premiums How to map your brand on the matrix of relevance and differentiation How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.

📒Is It Written In The Stars by Zeynep Kocasinan

Genre : Self-Help
Publisher : Cinius Yayınları
ISBN_10 : 9786054177967
Copyright Year : 2009-08-01
File Format : PDF, EPUB
File Download : 375
Price : FREE

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DESCRIPTION : Where to look to find the answers to our questions? The true source seems to be hidden, waiting for us to be discovered. There are so many excellent tools we can use to create the life that we desire. It is not a miracle that we need; we are already living in one. We just need to remember where to look. When the student is ready, the teacher will appear. And with all that the student needs. Through out the book Zeynep Kocasinan provides various approaches, teachings, methods and techniques that are easy to use and very effective to create the life we dream about. Dreams do come true. The author of three books in Turkish - Reiki’yi Yaşıyorum, Görüşlerand Dönüşüm Oyunu Gerçek mi? - Zeynep Kocasinan shares what she personally uses and benefits from, with an open heart. An easy to read book that is filled with distilled information on personal and spiritual development and growth. Yayınevi: Cinius Yayınları

Genre : Business & Economics
Publisher : EDUCatt - Ente per il diritto allo studio universitario dell'Università Cattolica
ISBN_10 : 9788867801008
Copyright Year : 2014-04-03
File Format : PDF, EPUB
File Download : 147
Price : FREE

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📒Making Change by Bilaal Rajan

Genre : Juvenile Nonfiction
Publisher : Orca Book Publishers
ISBN_10 : 9781554696659
Copyright Year : 2008-10-01
File Format : PDF, EPUB
File Download : 176
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DESCRIPTION : Fundraising wunderkind Bilaal Rajan shares his tips for effective fundraising, using examples from his own amazing life to show how it can be done -- and how you can have fun doing it. The second part of the book is a section entitled Eight Principles to Maximize Your Full Potential, which includes exercises to help you identify and attain your dreams.

Genre : Body, Mind & Spirit
Publisher : John Hunt Publishing
ISBN_10 : 9781780993638
Copyright Year : 2011-12-09
File Format : PDF, EPUB
File Download : 250
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DESCRIPTION : Early in 2009 Theolyn Cortens, poet, astrologer and esotericist, well known for her channelling of inspirational messages from angels, started to receive messages from a group of twelve disincarnate Nephalim, the ‘great ones of old’ mentioned in biblical texts, who want to offer guidance to humanity during these times of change. The extraordinary material in this inspired book will make a unique and valuable contribution to understanding how human evolution can move us all towards a remarkable future. Theolyn’s conversations with the Nephalim confirm that we are supported by invisible ‘elders’, or ‘ancestors’ in our commitment to live in to our highest possibilities. Then we will exist in harmony with each other and with all the other creatures that dwell on our beautiful planet. The spokesperson for the Nephalim is Seth. He explains: Our mission is to remind all humanity that history will not have to repeat itself, if only enough of you take on the full responsibility of your real destiny.