📒 Global Marketing by Ilan Alon

Genre : Business & Economics
Publisher : Routledge
ISBN_10 : 9781317613510
Copyright Year : 2016-11-10
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File Download : 700
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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

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📒 Global Marketing Management by Masaaki (Mike) Kotabe

Genre : Business & Economics
Publisher : John Wiley & Sons
ISBN_10 : 9781119563112
Copyright Year : 2020-01-09
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File Download : 768
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Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

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Genre : Business & Economics
Publisher : SAGE
ISBN_10 : 9781412970419
Copyright Year : 2010
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File Download : 323
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The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.

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Genre :
Publisher :
ISBN_10 : 1292304022
Copyright Year : 2019-08-07
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File Download : 632
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For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

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📒 Global Marketing by Kate Gillespie

Genre : Business & Economics
Publisher : Routledge
ISBN_10 : 9781317508335
Copyright Year : 2015-07-03
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File Download : 572
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This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.

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Genre : Business & Economics
Publisher : Springer
ISBN_10 : 9780230508576
Copyright Year : 2003-10-09
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File Download : 292
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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

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Genre : Business & Economics
Publisher : Booktango
ISBN_10 : 9781468932317
Copyright Year : 2013-06-09
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What is Global Marketing for Small Business? will show you new global marketing strategies, low cost website translation & Multilingual Search Engine Optimization (MSEO) techniques, how to handle international payments & taxation, how to make free international phone calls, how to handle international shipping, find international partners, set up a Virtual Franchising™ business model and more!

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Genre : Business & Economics
Publisher : Routledge
ISBN_10 : 9781135789237
Copyright Year : 2012-12-06
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File Download : 144
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Learn how to compete in international markets! The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing. Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. This valuable book contains up-to-date information from top researchers in entrepreneurship from Canada, the United States, the United Kingdom, Australia, New Zealand, and Singapore. Global Marketing Co-Operation and Networks gives insight into the often confusing world of international business, explaining such difficult issues as: building networks to link smaller firms that have specialized knowledge and multinational firms that have marketing prowess establishing an international market presence with the help of supply and distribution networks that are already in place using group dynamics to establish successful networking choosing the best time to internationalize taking advantage of government-funded overseas trade missions to develop international markets Global Marketing Co-Operation and Networks is an essential resource for executives and entrepreneurs hoping to break into international business, as well as students and researchers interested in international economics, globalization, networking, and marketing strategies.

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Genre : Business & Economics
Publisher : Booktango
ISBN_10 : 9781468931655
Copyright Year : 2013-05-27
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Do you want to know the secret to selling more of your self-published books? Would you like to increase the number of retailers selling your books (and your potential earnings) by 200%, 300% or more? Do you know why Amazon's KDP Select program is keeping you from achieving true global distribution of your eBooks? Would you like to know why over 50% of self-published Indie Authors made less than $500 in 2011 while the "Top Earners" of the self-publishing world are making tens of thousands; even millions of dollars per year? Global Marketing expert John Weisenberger wanted to know the answers to these questions too, so he researched, experimented, and researched some more until he discovered what it really takes to successfully market and sell a self-published book. What he found may truly shock you. It may shock you to learn how easily Amazon is duping authors into granting them the exclusive right to distribute their eBooks and no one seems to mind. And speaking of eBooks, it may also shock you to discover just how simple it can be to "go global" with the marketing and sales of your eBooks now that the old world of the big publishing houses is being replaced by a new world of digital content and eReaders. You see the simple solution to selling more self-published books is to make them more visible and "discoverable" around the world which can be accomplished using a global marketing framework called the ezGlobalPublishing™ Roadmap which consists of seven simple steps that will deliver new readers and increased global sales of your books. It doesn't matter if you're writing fictional mysteries, suspense/thrillers, or romance novels, or if you're writing non-fiction business books or how-to guides, the ezGlobalPublishing Roadmap will put your book in more retail outlets and in front of more potential buyers in as little as 90 days using today's global eBook distribution channels.

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📒 Global Marketing by Syed H. Akhter

Genre : Business & Economics
Publisher : South-Western Pub
ISBN_10 : NWU:35556022779946
Copyright Year : 1994
File Format : All Formats
File Download : 635
Price : FREE


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