Genre : History
Publisher : Cengage Learning
ISBN_10 : 9781111345167
Copyright Year : 2011-01-20
File Format : All Formats
File Download : 576
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Developed to meet the demand for a low-cost, high-quality history book, CENGAGE ADVANTAGE BOOKS: WORLD HISTORY, Fifth Edition, offers readers the engaging WORLD HISTORY text in a compact, affordable format. WORLD HISTORY is a global text that examines world civilizations in a comparative way. Students learn to recognize and analyze trends and interconnections across history and civilizations, thus gaining a clearer view of the social and political forces that have shaped our world. CENGAGE ADVANTAGE BOOKS: WORLD HISTORY, VOLUME I includes 49 maps and numerous primary source excerpts that enliven the past while introducing students to the source material of historical scholarship. Available in the following volumes: CENGAGE ADVANTAGE BOOKS: WORLD HISTORY, Fifth Edition (Chapters 1-17), ISBN: 978-1-111-34514-3; Volume I: Before 1600 (Chapters 1-9), ISBN: 978-1-11134-516-7; Volume II: Since 1500 (Chapters 9-17), ISBN: 978-1-11134-513-6. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre : Business & Economics
Publisher : Cengage Learning
ISBN_10 : 9780534637064
Copyright Year : 2011-08-12
File Format : All Formats
File Download : 528
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With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre : Business & Economics
Publisher : Nelson Education
ISBN_10 : 9781305482470
Copyright Year : 2015
File Format : All Formats
File Download : 848
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Packed with 2013 and 2014 cases, FUNDAMENTALS OF BUSINESS LAW TODAY: SUMMARIZED CASES, 10e covers core business law topics like contracts and sales in a concise paperback. Summarized cases integrated throughout the text illustrate key points of law without unnecessary detail. Intended for the one-term course focused primarily on contracts and sales, the text condenses the latest legal topics--including cyberlaw, health-care, financial reform, and more--for quick comprehension. An entire chapter is devoted to Internet Law, Social Media, and Privacy. Current, abbreviated, and affordable, FUNDAMENTALS OF BUSINESS LAW TODAY: SUMMARIZED CASES, 10e provides an easy-to-understand alternative to traditional Business Law texts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre : Business & Economics
Publisher : Nelson Education
ISBN_10 : 9781305465251
Copyright Year : 2015
File Format : All Formats
File Download : 576
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With more than 200 real-world cases and critical-thinking exercises, FOUNDATIONS OF THE LEGAL ENVIRONMENT OF BUSINESS, 3E helps readers define their ethical compass within the business world. Authored by a renowned scholar of business ethics, it uses an integrated approach to thoroughly explore the intersection of law, business strategy, and ethics. A concise legal environment text, it covers all core topics and features intriguing examples of legal and ethical issues pulled straight from the news and pop culture. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre : Science
Publisher : Nelson Education
ISBN_10 : 9781285629483
Copyright Year : 2013-01-31
File Format : All Formats
File Download : 544
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Packed with current examples you can easily relate to, Tischlerโ€™s INTRODUCTION TO SOCIOLOGY, 11E delivers comprehensive, up-to-date coverage in a succinct and affordable format. The author begins by equipping you with tools for success, including tips for how to read, study, and take tests more effectively. A built-in study guide and practice tests ensure thorough understanding. The text threads two basic ideas throughout: sociology is a rigorous, scientific discipline, and basic knowledge of sociology is essential for understanding social interaction in many work and social settings. With its streamlined 16 chapters, INTRODUCTION TO SOCIOLOGY, 11E delivers cutting-edge coverage that is concise yet thorough--and makes sociology completely accessible. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre : History
Publisher : Cengage Learning
ISBN_10 : 9781133387077
Copyright Year : 2011-01-20
File Format : All Formats
File Download : 1120
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Developed to meet the demand for a low-cost, high-quality history book, CENGAGE ADVANTAGE BOOKS: WORLD HISTORY, Fifth Edition, offers readers the engaging WORLD HISTORY text in a compact, affordable format. WORLD HISTORY is a global text that examines world civilizations in a comparative way. Students learn to recognize and analyze trends and interconnections across history and civilizations, thus gaining a clearer view of the social and political forces that have shaped our world. CENGAGE ADVANTAGE BOOKS: WORLD HISTORY includes 93 maps and over 100 primary source excerpts that enliven the past while introducing students to the source material of historical scholarship. Available in the following volumes: CENGAGE ADVANTAGE BOOKS: WORLD HISTORY, Fifth Edition (Chapters 1-17), ISBN: 978-1-111-34514-3; Volume I: Before 1600 (Chapters 1-9), ISBN: 978-1-11134-516-7; Volume II: Since 1500 (Chapters 9-17), ISBN: 978-1-11134-513-6. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre : History
Publisher : Cengage Learning
ISBN_10 : 9780495903703
Copyright Year : 2010-03-01
File Format : All Formats
File Download : 448
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Developed to meet the demand for a low-cost, high-quality history book, CENGAGE ADVANTAGE BOOKS: THE EARTH AND ITS PEOPLES, Fifth Edition, offers readers the complete THE EARTH AND ITS PEOPLES, Fifth Edition, text in an affordable format. This two-color version of the text includes the complete core text, but with fewer maps, photos, and boxed features for a manageable length in a new smaller trim size for easy portability. THE EARTH AND ITS PEOPLES, Fifth Edition, presents world history in a balanced, global framework, shifting the focus away from political centers of power. This truly global text for the world history survey course employs fundamental themes of environment and technology and diversity and dominance to explore patterns of human interaction with their surroundings and with each other. The authors' approach reveals how humanity continues to shape and be shaped by the environment and how dominant structures and traditions are balanced and challenged by alternate beliefs. Special emphasis is given to technological development and how it underlies all human activity. Available in the following split options: CENGAGE ADVANTAGE BOOKS: THE EARTH AND ITS PEOPLES, Fifth Edition (Chapters 1-34), ISBN: 978-0-495-90226-3; Volume I: To 1550, Fifth Edition (Chapters 1-16), ISBN: 978-0-495-90370-3; Volume II: Since 1500, Fifth Edition (Chapters 16-34), ISBN: 978-0-495-90288-1. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre : Education
Publisher : Nelson Education
ISBN_10 : 9781133387107
Copyright Year : 2011-01-20
File Format : All Formats
File Download : 640
Price : FREE


E-BOOK EXCERPT

Developed to meet the demand for a low-cost, high-quality history book, CENGAGE ADVANTAGE BOOKS: WORLD HISTORY, Fifth Edition, offers readers the engaging WORLD HISTORY text in a compact, affordable format. WORLD HISTORY is a global text that examines world civilizations in a comparative way. Students learn to recognize and analyze trends and interconnections across history and civilizations, thus gaining a clearer view of the social and political forces that have shaped our world. CENGAGE ADVANTAGE BOOKS: WORLD HISTORY, VOLUME II includes 51 maps and numerous primary source excerpts that enliven the past while introducing students to the source material of historical scholarship. Available in the following volumes: CENGAGE ADVANTAGE BOOKS: WORLD HISTORY, Fifth Edition (Chapters 1-17), ISBN: 978-1-111-34514-3; Volume I: Before 1600 (Chapters 1-9), ISBN: 978-1-11134-516-7; Volume II: Since 1500 (Chapters 9-17), ISBN: 978-1-11134-513-6. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre : Social Science
Publisher : Cengage Learning
ISBN_10 : 9780495599012
Copyright Year : 2009-01-12
File Format : All Formats
File Download : 640
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Well respected for its exceptional scholarship, readability, and accessibility, SOCIOLOGY is available at an affordable price. With a dynamic critical-thinking focus and a theoretically balanced presentation, this Advantage book is noteworthy for its use of SQ3R (Survey, Question, Read, Recite, Review), its built-in student study guide, and its solid research orientation to the basic principles of sociology. Fascinating examples of high-interest topics, such as cyber bullying and stratification and the social impact of Hurricane Katrina, as well as current information on race, aging, globalization, religion, and mental health issues, ensure that this latest version of Shepardโ€™s respected text is contemporary and relevant. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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