Genre : Business & Economics
Publisher : Routledge
ISBN_10 : 9781135949136
Copyright Year : 2015-06-18
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File Download : 2000
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

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Genre : Social Science
Publisher : Univ of California Press
ISBN_10 : 0520058852
Copyright Year : 1985
File Format : All Formats
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"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

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📒 Advertising Management by Manendra Mohan

Genre : Advertising
Publisher : Tata McGraw-Hill Education
ISBN_10 : 0074517805
Copyright Year : 1989
File Format : All Formats
File Download : 430
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Genre : Advertising
Publisher : Pearson Education India
ISBN_10 : 8177588508
Copyright Year : 2009
File Format : All Formats
File Download : 768
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Genre : Advertising
Publisher : Gyan Publishing House
ISBN_10 : 8178353083
Copyright Year : 2005
File Format : All Formats
File Download : 232
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1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

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Genre : Advertising
Publisher : Nirali Prakashan
ISBN_10 : 8185790795
Copyright Year : 1969
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Genre : Political Science
Publisher : Chinese University Press
ISBN_10 : 9629961792
Copyright Year : 2004
File Format : All Formats
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China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

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Genre : Business & Economics
Publisher : Copenhagen Business School Press DK
ISBN_10 : 8763001985
Copyright Year : 2007
File Format : All Formats
File Download : 462
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"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.

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📒 Humor In Advertising by Charles S. Gulas

Genre : Business & Economics
Publisher : M.E. Sharpe
ISBN_10 : 0765636212
Copyright Year : 2006
File Format : All Formats
File Download : 240
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Genre : Advertising
Publisher : Excel Books India
ISBN_10 : 8174466398
Copyright Year : 2009
File Format : All Formats
File Download : 658
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Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress on India Advertising in this changed scenario, a third edition of the book 'Advertising and Sales Promotion' has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references. Highlights of this edition: (a) Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written. (b) Text on Brand Personality and Image has been updated. (c) New Appendices have been added at the end of Part-I and Part- IV, respectively. (d) Some new Boxes with insightful contents have been added. (e) Some of the old exhibits have been replaced with the new ones. The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

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