Genre : Business & Economics
Publisher : Routledge
ISBN_10 : 9781000029390
Copyright Year : 2019-12-20
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Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.

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Genre : Business & Economics
Publisher : Marketing Classics Press
ISBN_10 : 9781613110454
Copyright Year : 2011-03-31
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Genre : Consumer behavior
Publisher :
ISBN_10 : UCSC:32106018339991
Copyright Year : 2005
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📒 Consumer Behavior by Senay Sabah

Genre : Business & Economics
Publisher : BoD – Books on Demand
ISBN_10 : 9789535136194
Copyright Year : 2017-11-21
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No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

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Genre : Business & Economics
Publisher : University of Georgia Press
ISBN_10 : UOM:39015019947616
Copyright Year : 1978
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Genre :
Publisher :
ISBN_10 : BL:A0021092838
Copyright Year : 1852
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📒 Children As Consumers by Adrian Furnham

Genre : Psychology
Publisher : Routledge
ISBN_10 : 9781134666928
Copyright Year : 2008-01-28
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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

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📒 Plugged In by Patti M. Valkenburg

Genre : Digital media
Publisher : Yale University Press
ISBN_10 : 9780300218879
Copyright Year : 2017
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Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z

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📒 Consumer Behaviour by P. J. Du Plessis

Genre : Business & Economics
Publisher :
ISBN_10 : 1868123243
Copyright Year : 1990
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📒 The Science Of Adolescent Risk Taking by National Research Council

Genre : Social Science
Publisher : National Academies Press
ISBN_10 : 9780309158527
Copyright Year : 2011-02-25
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Adolescence is a time when youth make decisions, both good and bad, that have consequences for the rest of their lives. Some of these decisions put them at risk of lifelong health problems, injury, or death. The Institute of Medicine held three public workshops between 2008 and 2009 to provide a venue for researchers, health care providers, and community leaders to discuss strategies to improve adolescent health.

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