Genre : Business & Economics
Publisher : Routledge
ISBN_10 : 9781000029499
Copyright Year : 2020-01-09
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Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.

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📒 The Science Of Adolescent Risk Taking by National Research Council

Genre : Social Science
Publisher : National Academies Press
ISBN_10 : 9780309158527
Copyright Year : 2011-02-25
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Adolescence is a time when youth make decisions, both good and bad, that have consequences for the rest of their lives. Some of these decisions put them at risk of lifelong health problems, injury, or death. The Institute of Medicine held three public workshops between 2008 and 2009 to provide a venue for researchers, health care providers, and community leaders to discuss strategies to improve adolescent health.

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📒 Consumer Behavior by Wayne D. Hoyer

Genre : Business & Economics
Publisher : Nelson Education
ISBN_10 : 9781285402864
Copyright Year : 2012-08-10
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CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Genre : Business & Economics
Publisher : Univ of Georgia Pr
ISBN_10 : UOM:39015019947616
Copyright Year : 1978-10-01
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📒 Consumer Behavior I by Margaret K. Hogg

Genre : Business & Economics
Publisher :
ISBN_10 : UCSC:32106018339991
Copyright Year : 2005
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📒 Consumer Behaviour by P. J. Du Plessis

Genre : Business & Economics
Publisher :
ISBN_10 : 1868123243
Copyright Year : 1990
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📒 Children As Consumers by Adrian Furnham

Genre : Psychology
Publisher : Routledge
ISBN_10 : 9781134666928
Copyright Year : 2008-01-28
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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

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Genre : Business & Economics
Publisher : Springer
ISBN_10 : 9783319118482
Copyright Year : 2014-11-06
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​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.​

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📒 Family Decision Making by John H. Scanzoni

Genre : Family & Relationships
Publisher : Sage Publications, Inc
ISBN_10 : UVA:X000318307
Copyright Year : 1980
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The authors present a new model of the process of family decision-making that takes into account the importance of sex roles. They use a series of couples as examples that illustrate the model at various stages of the life cycle. They also consider how decision-making is changing. A major contribution to the study of sexual politics and bargaining within relationships. 'The authors are to be commended for their attempt to bring order to the complexities of family decisioning, and their work should stimulate further research in the area. Their focussing upon couples and families rather than individuals and their extension of the concept of "family" to nontraditional arrangements also are commendable.' -- Journal of Marriage and the Family, November 1981 'This book...is an important contribution to family sociology...(It) deserves the serious attention of family sociologists. Moreover, its extensive bibliography and use of case studies makes it well-suited for classroom use.' -- Social Forces, Vol 60 No 4, June 1982 'This very useful contribution to the subject of family decision making ought to find ready acceptance by a wide range of readers. Written in non-jargon style, teachers of family courses will find the model easy to use and the students will enjoy the "familiar" scenarios. Practitioners should especially note Part II for many illustrations of very familiar situations that show the model "in action". Indeed for anyone interested in the topic of decision making and influence in the family, this work should not be missed.' -- Sociology, July/Aug 1982 'Family Decision-Making is a well-written, conceptually solid contribution to the family sociology literature. It is one of the best attempts to renew the emphases of sociological theory and research upon the social processes that the founding fathers of sociology focused upon in their classic treatises.' -- Contemporary Sociology, Vol 12 No2, March 1983

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📒 Consumer Behavior by John C. Mowen

Genre : Business & Economics
Publisher : Prentice Hall
ISBN_10 : 0137371152
Copyright Year : 1998
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Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.

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