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Called “everything a war memoir could possibly be” by The New York Times, this all-time classic of the military memoir genre now includes a new forward from bestselling author and retired Navy SEAL Jocko Willink. Whether he was fifteen years old or forty, David Hackworth devoted his life to the US Army and quickly became a living legend. However, he appeared on TV in 1971 to decry the doomed war effort in Vietnam. From Korea to Berlin and the Cuban missile crisis to Vietnam, Hackworth’s story is that of an exemplary patriot, played against the backdrop of the changing fortunes of America and the US military. This memoir is the stunning indictment of the Pentagon’s fundamental misunderstanding of the Vietnam conflict and of the bureaucracy of self-interest that fueled the war. With About Face, Hackworth has written what many Vietnam veterans have called the most important book of their generation and presents a vivid and powerful portrait of patriotism.
The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.
Honorable Mention in the category of Psychology in the Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc. What is special about the face, and what happens when neurological conditions make expression or comprehension of the face unavailable? Through a mix of science, autobiography, case studies, and speculation, Jonathan Cole shows the importance not only of facial expressions for communication among individuals but also of facial embodiment for our sense of self. He presents, in his words, "a natural history of the face and an unnatural history of those who live without it." The heart of the book lies in the experiences of people with facial losses of various kinds. The case studies are of blind, autistic, and neurologically impaired persons; the most extreme case involves Mobius syndrome, in which individuals are born with a total inability to move their facial muscles and hence to make facial expressions. Cole suggests that it is only by studying such personal narratives of loss that we can understand facial function and something of what all our faces reflect.
About Face: Essays on Addictions, Recovery, Therapies, and Controversies seeks to broaden the conversation around addiction in Canada. Featuring essays by a diverse group of writers, About Face delves into the major categories of addiction: drugs, alcohol, sex, pornography, video games, gambling, body dysmorphia, and eating disorders. With stories by those suffering from addictions, experts in the field, and service providers, this anthology is a far-reaching intervention into one of our country's most rapidly expanding social problems.
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
This completely updated volume presents the effective and practical tools you need to design great desktop applications, Web 2.0 sites, and mobile devices. You’ll learn the principles of good product behavior and gain an understanding of Cooper’s Goal-Directed Design method, which involves everything from conducting user research to defining your product using personas and scenarios. Ultimately, you’ll acquire the knowledge to design the best possible digital products and services.
Gene therapy that can stop skin from aging is a breakthrough technology, but before it can lead to eternal youth it leads to murder. In the second book in Chronicle's exciting new Bill Damen mystery series, the filmmaker-turned-detective's investigations again draw him into the dark side of high-stakes science and finance. The players include an executive escort service with a hidden agenda, a biotech company on the verge of either fortune or collapse, and venture capitalists with shady backers. Juggling old and new girlfriends and a car that still won't start, relying on his eye for the telling detail and instinct for danger, Bill must unravel both a double helix and a double identity to solve this murder.